Alison Hammond recently revealed the viral moment that she wished was never released after being left âmortifiedâ by it.
Since shooting to fame in 2002 thanks to her appearance on Big Brother, Alison has become one of TVâs go-to presenter. From stints on Great British Bake Off to Your Song â which is on today (April 3), Alison has kept busy.
And over the years, sheâs been a part of some iconic memes that have amassed millions of views online. But according to Alison, there is one in particular that she âwasnât happyâ with being broadcast on TV.

Alison Hammondâs âmortifyingâ viral moment
Back in 2024, Alison had viewers in stitches when she took a tumble on The Great British Bake Off. Alison had got onto one of the tables and as she moved her legs, she fell off backwards.
Giggling on the floor, Alison told the cameras: âDonât come over here. Leave me. Leave me.â Co-host Noel Fielding then came over and quipped: âThatâs the best thing Iâve ever seen, ever.â
But it appears Alison was not too happy about the footage coming out.

Alison âwould have preferred that it didnât come outâ
âThere are things that have gone viral and I wasnât happy with it,â she told XCity Magazine. Alison added: âIt was so unladylike, but people loved it,â before clarifying that the moment was completely accidental.
She continued: âI was mortified. I would have preferred that it didnât come out. Thatâs where you have to separate the world of what people like and your own ego.â
Alison also shared that she has often asked footage of her crying to be edited out as she thinks she is an âan ugly crier.â She explained: âSo whenever I cry, I ask them, âDonât put that in.’â

âIt went wrong and it was very shamefulâ
Meanwhile taking about the incident on The One Show in 2025, Alison was quizzed on what she was trying to do before she fell.
âIâll tell you what I was trying to do. So I made this big thing, I just wanted to move my legs, imagine my arms are my legs, I just wanted to go like this [fans arms] with my legs,â she said.
Alison added: âBut I leaned back and I thought I was touching something but there was nothing there, and then my whole weight took me over.â
She went on: âI was showing off basically,â as she laughed. Alison continued: âNot going to lie, I was showing off. And it went wrong and it was very shameful. But you know what? Thatâs life.â


